EVENT DESCRIPTION:

Fostering Sustainable Behaviour Introductory WorkshopThe one-day introductory workshop provides a comprehensive
introduction to community-based social marketing and how it is being applied
throughout the world to foster sustainable behaviour. Those who attend the
introductory workshop will learn the five steps of community-based social
marketing (selecting behaviours, identifying barriers, developing strategies,
conducting a pilot, and broad scale implementation) and be exposed to numerous
case studies illustrating its use.

ABOUT THE PRESENTER
For over twenty years Dr. McKenzie-Mohr, an
environmental psychologist, has been incorporating
scientifc knowledge of behaviour change into the design
and delivery of community programs.  He is the founder
of community-based social marketing -- an approach to
delivering environmental behavioural change programs
that is used throughout the world. He has provided training
internationally for over 40,000 environmental program
planners.

WHO SHOULD ATTEND?
If you design or fund programs to encourage
individuals or businesses to engage in behaviours benefcial
to a sustainable future (such as energy and water efciency,
waste reduction, watershed protection, transportation, etc.),
this workshop will have relevance for you.

Visit following link to download pdf for details and registration form:
 
http://www.sustainablebuildingcentre.com/sites/default/files/FSB%202008-VancouverFlyer.pdf