EVENT DESCRIPTION:

Fostering Sustainable Behaviour Advanced Workshop  The one-day advanced workshop builds on knowledge gained
from the introductory workshop or Dr. McKenzie-Mohr’s book, Fostering
Sustainable Behavior. It provides an in-depth exposure to community-based
social marketing and provides participants with the knowledge they need to
design and evaluate their own communitybased social marketing programs. The
emphasis in this workshop is on providing participants with the infor mation
they need to utilize community-based social marketing in their own work
contexts. Participants will have extensive opportunites to discuss the
application of community-based social marketing to their own programs.

ABOUT THE PRESENTER
For over twenty years Dr. McKenzie-Mohr, an
environmental psychologist, has been incorporating
scientifc knowledge of behaviour change into the design
and delivery of community programs.  He is the founder
of community-based social marketing -- an approach to
delivering environmental behavioural change programs
that is used throughout the world. He has provided training
internationally for over 40,000 environmental program
planners.

WHO SHOULD ATTEND?
If you design or fund programs to encourage
individuals or businesses to engage in behaviours benefcial
to a sustainable future (such as energy and water efciency,
waste reduction, watershed protection, transportation, etc.),
this workshop will have relevance for you.

Visit following link to download pdf for details and registration form:
 
http://www.sustainablebuildingcentre.com/sites/default/files/FSB%202008-VancouverFlyer.pdf